Space on product packaging is valuable. Brands need to communicate essential information, maintain an attractive design and provide customers with everything they need without leaving the label looking overcrowded.
QR codes can help bridge the gap between physical packaging and digital content. While they’re often associated with simply directing someone to a website, they can be used in much more creative and practical ways.
When incorporated effectively into custom labels, a QR code can turn a relatively small area of packaging into a gateway to a much wider customer experience.
Give Customers More Product Information
There is only so much information you can comfortably include on a label before the design becomes difficult to read.
A QR code can direct customers towards additional online information, such as detailed product specifications, instructions, ingredient information, FAQs or supporting documentation.
This can be particularly useful for products where customers may want further information before or after making their purchase.
It doesn’t replace information that is legally required to appear on the physical packaging, but it can complement the label by providing convenient access to additional resources.
Tell the Story Behind Your Product
Customers increasingly want to know more about the products they’re buying and the businesses behind them.
For food packaging labels, for example, a QR code could lead customers to information about ingredients, producers, recipes, serving suggestions or the story behind the brand.
Drink producers could similarly use QR codes to provide tasting notes, food pairings or information about how a particular product was made.
This allows the physical label to retain a clean, attractive appearance while customers who want to discover more can do so instantly.
Encourage Repeat Engagement
The relationship with a customer doesn’t have to end when they purchase the product.
QR codes can be used to direct people towards loyalty schemes, competitions, product registration pages, newsletters, social channels or other relevant digital experiences.
For brands with multiple products, they can also introduce customers to the wider range and encourage repeat purchases.
Combined with professional custom label design, the QR code can become an intentional part of the overall packaging rather than something added as an afterthought.
Supporting Traceability and Product Information
QR codes also have practical applications beyond marketing.
Depending on the product and system being used, they can support access to batch information, authenticity information, digital documentation and traceability resources.
This can be particularly valuable for businesses managing larger product ranges or industries where customers and other organisations may need convenient access to additional information.
The important consideration is making sure the QR code remains clear and scannable once the label has been printed and applied to the product.
Make Your Labels Work Harder
A product label has many jobs to do. It identifies the product, communicates your brand and provides important information – but with thoughtful design, it can achieve even more.
At Superfast Labels, we produce professional self adhesive labels for businesses across a wide range of industries, with numerous materials, finishes and printing options available.
If you’re considering incorporating QR codes into your next label design, speak to our team. We can help you create professionally printed labels that look great, perform effectively and connect your physical products with the wider digital experience you want to provide.